Incoming Podcast Advertising Boom, Podcast Villains, and Spotify’s Redemption | Podcasting News

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Podcast advertising cracked $1,000,000,000 spend this year, how much will be spent next year & the next decade?

What We Discuss in today’s news:

00:00 Introduction

00:32 Triton Digital’s New Report

01:05 iOS 15 Release

01:31 Spotify’s Continued Growth

02:09 YouTube’s First Podcast and new Analytics

02:38 You Need a Villain

03:09 WARC’s Advertising Report

03:43 This Week’s Events

In this episode of the Record Edit Podcast, Dustin Knouse breaks down the news of the week. From listener rates to new analytics you should be paying attention to, to the incoming advertising boom. Be sure to download this episode, and follow us so you stay up to date on the most current events in the podcasting industry.

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Episode Resources:

• Triton Digital Podcast Reports
• Apple Releases iOS 15 and iPadOS 15 With Safari Updates, Focus Mode, Live Text, iCloud+, System-Wide Translate, On-Device Siri and More
• Spotify poised to overtake Apple Podcasts this year
• YouTube Launches First Podcast, Exploring How Online Creators Have Found Success
• Your Podcast Needs A Villain
• New study from WARC and iHeartMedia reveals major audio investment gap for marketers

Podcast events to check out this week:

• Alex Sanfilippo is hosting a free virtual event Becoming a Great Leader for Your Podcast Listeners on Tuesday, September 28
• Wednesday, Sept 29th Audiotrain is having a paid virtual event: Trade Secrets with the multi-award-winning team – Performing Artist and Podcaster George the Poet & Producer Benbrick
• Thursday Sept 30th is International Podcasting Day and Hindenburg is having a free virtual event: International Podcast Day Event